
While I don’t think that delivery gowns are the next big “it” thing, Pretty Pusher’s organic delivery gown maybe on to something when it comes to the world of maternity fashion. The gown, which also comes with a matching headband, is compostable.
I try to shy away from covering too many clothing/fashion stories, as for both expectant mother and baby, each of their bodies change so rapidly that the concept of spending money on new garments is inefficient. I mostly recommend using bellybands, friend’s clothing, or purchasing garments from thrift shops during pregnancy and for rapidly growing babies. Fashionistas, don’t worry though, you can find several fashionable pieces via this method. Even if a garment is not made with organic materials, if you buy it from a second hand vendor or borrow it from a friend, you are still doing your part when it comes to protecting the environment by extending the garment’s lifecycle.

If more maternity garments and infant clothing pieces were as fashionable (as is this gown, which can easily be used as a sexy night gown as well) organic and compostable as this Pretty Pusher’s piece, it would definitely be an incentive for the the ecoconsumer to purchase. This niche(yet popular) maternity industry can benefit by adapting more from the cradle-to-cradle mentality.
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